I submitted this concept to eYeka competition couple months ago. And it was rejected, because apparently, they were asking for a print ad, not a packaging or activation concept. My bad for not paying attention at deliverables item :p
The brief was:
"Show us through an engaging and inspiring poster or storyboard how AQUA as a water brand can inspire and empower people to make things better around them."
I was inspired by the molecule bond of H2O, where every Oxygen molecule will make a bond with 2 Hydrogen molecule. Here's the picture i've got from the internet:
The concept was, to make people involved in making a better environment, not as individual, but as a team.
I made special packaging for this activation, where each package are named as Hydrogen or Oxygen and comes with QR code. So each person will be either a Hydrogen or an Oxygen molecule to make one H2O.
After they scan the barcode (with mobile phone or webcam) they'll go to the website and will be asked to find partner randomly, or they also can ask friends to join this campaign.
For each constructed H2O, Aqua will give 1 L clean water to selected village.
Thank you for your time and your kind appreciation :)
